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About

YoProfX is an Experience Innovation Lab founded by Gavin Fox.

A lab, in the ordinary sense: a place with work in it, where things get built to find out whether they work. What gets built here happens to be courses, rooms, games, films, programmes and software — but the method is the same one anybody uses when they suspect the answer cannot be reasoned out from a chair.

Education is where it started. It is not where the equipment stops working.

The standing question

What happens when we stop treating learning and organisational experiences as fixed formats, and start treating them as things we can design, build, test, film, play and rethink?

Everything in the catalogue is an attempt at part of an answer.

Origin

Founded by

Gavin Fox

Gavin is a college professor. The work became steadily more focused on that question, and steadily less patient with the assumption underneath it — that a course, a programme, a service or a room is a fixed format, to be accepted as found and worked around.

The lab is the point. Gavin started it and runs it; the work is meant to outlast the biography.

Range

What the bench reaches

09 disciplines

Not one of these on its own. All of them, on the same problem, at the same time, with nothing handed over to anybody else halfway through.

  1. 01 Business
  2. 02 Marketing
  3. 03 Operations
  4. 04 Customer experience
  5. 05 Design
  6. 06 Education
  7. 07 Filmmaking
  8. 08 Technology
  9. 09 Entrepreneurship

The answer is not going to be reasoned out from a chair.