New Directive
The future
isn't given.
It's built. The business education systems we've relied on for decades are fracturing.
AI is accelerating the shift and the lines between real understanding and surface-level
performance are getting harder to see. What remains and what replaces it will be decided
by the people willing to do the work.
Will you be among the Vanguard who preserve rigor and structure — or
will you become a Shadow Operative focused on adaptation, creativity,
and experimentation?
Create engaging systems that model real business dynamics.
Recruit others to join your cause.
Refine your thinking to prove your mettle.
Play
Our
Games
Designed to entertain, educate, and occasionally frustrate - these games have core drives from Yu-Kai Chou's Octalysis baked in. Each day students are challenged to extend their core business learning games and promote them by incorporating marketing gamification strategies. As these ideas grow, they reflect and blog about their experiences.
Student Voices
Read the
Blogs
Real reflections from students who've experienced gamified business education — what worked, what surprised them, and what stuck.
Education has incredible power, but it also has some predictable weaknesses. Too often, learning becomes passive instead of experiential, memorization instead of exploration, theory without systems.
The most powerful insights usually happen when people simulate reality — through stories, games, models, experiments, and conversation. YoProfX is where I build those experiments. Some of them succeed. Some fail spectacularly. All of them teach something.
Decades of courses in strategy, marketing, logistics, operations, and systems thinking. If students can't experiment with an idea, they probably don't fully understand it yet.
Simulations, game-based tools, interactive models, and experimental course structures. Particularly interested in how games reveal the hidden structure of complex systems.
Music, visual artwork, videos, storytelling experiments, and creative teaching media.
BS, MBA, and PhD in business and strategy.
10 years including one overseas deployment. Systems break in unexpected ways, communication matters more than plans, leadership is about adapting under uncertainty.
Thousands of students across business and strategy courses. The goal has never been to deliver information — it's to help students see how systems behave and how their decisions influence outcomes.
Sound & Composition · Visual Art · Film & Media · Exploratory Experiments · Game Design — all in progress.
Academic research published in peer-reviewed journals, focused on how organizations make decisions, how systems evolve, and how strategic choices ripple through complex environments.
Years of coaching youth soccer — a surprisingly effective laboratory for strategy, teamwork, leadership, and decision-making under pressure.
Sometimes the best lessons happen when people are simply trying to solve problems together.
I believe that failure is a great teacher. I learned I have no business driving a double decker bus or being in the restaurant industry.
Both lessons were learned the hard way — one involving a literal double decker bus leaving the road in my hometown while a group of fellow investors and I were exploring a restaurant venture.